awareness and visibility have pricing power. "Su Qingyang said. Starting from 2012
evening paper for the second consecutive year "e-business in action" column, through in-depth interviews, reports how traditional business through e-commerce inventory liquidation, as well as the typical case of applying e-business transformation and upgrading of enterprises, creating a atmosphere suitable for e-commerce development, our business has improved greatly.In 2014, create a national model of e-commerce was granted in Quanzhou city of opportunity, in order to further speed up the development of e-commerce in our city, the municipal economic and Trade Commission, the city of Quanzhou evening paper, electronic commerce cheap nike revolution sky hi Center to continue to deepen, "e-commerce in action" column. Attention to e-commerce policies, supporting e-commerce services, e-commerce chain perfect, as well as cross-border e-commerce, e-commerce and other new directions. Will also focus on promoting the fine management of enterprise, service provider, and traditional enterprises and e-commerce Enterprise transition highlights and new models,
new ideas, new direction, continue to create an environment suitable for e-commerce development and public opinion atmosphere.Ability to enhance the brand's premium"Offline brands of premium capacity up to 5-10 times, while brands usually 3 times times have been good. "Last year success declared city well-known trademark Hou, cheap nike dunk sky high Kei Tong incense tea industry this year is active declared province famous trademark, General Manager Su Qingyang told reporter, currently most network brand still not has premium capacity, like, material cost also is 30 yuan of tea, in network Shang can sold to 100 Yuan has good, but line Xia even can sold to 300 yuan, and line Shang and line Xia of cost actually has difference is unlikely to, so, network brand faced a is big of problem, is how upgrade brand of premium capacity."To raise the premium, we must first enhance the brand
awareness and visibility have pricing power. "Su Qingyang said. Starting from 2012, Qi Tong Xiang has set up dedicated brand team, began shaping and brand on the Web platform on the other, began to refer to the traditional enterprises in brand path, through declarations, well-known trademarks and famous trademarks such as, and enhance brand value.Shishi as the first well-known trademarks of network brand, a Phoenix family value brand from the start of planning, in addition to building outside Phoenix shopping mall online, online stores are also active under the layout. "Store as both a brand image stores, store, compared to network channels, stores of brand promotion is more direct. "Phoenix shopping mall owner Wang collectively.In this regard, the overseas Chinese University Professor Yang Shuqing said network brand strengthening brand awareness is an inevitable trend, "Quanzhou,
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