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 most SMEs have gradually realized the importance of brand construction of network in market competition, and its integration into development planning. "The layout of channels both online and offlineAlthough not yet officially declared well-known trademarks, brand qingwantian Zhang Qiang, head of the network have already begun to do   cheap nike blazer mid    some preparations, "currently revising Baidu entry, to bring their brand properties from online branding change to offline brand, is relying on the brand and the development of the Internet, but at present there are more than more than 10 online stores and counters, belonging to online and offline integration, the integration of production and marketing enterprises. Brand property is to move closer to the line, is to enhance brand awareness considerations. "Zhang Qiang said."Line Xia brand mostly experience has a

dozen 20 years of development, nike blazer mid suede   and has entity factory and line Xia shop of support, even in network consumers of eye in the, has entity shop support of brand often also more has credibility, also, some electric commercial platform on line Xia brand of threshold also will put low, like dangdang of tail products meeting for line Xia brand no guarantees sales requirements, and network brand is has guarantees sales, returned to Lee network on line Xia brand returned to Lee commissions of requirements also more low. "Industry sources said.General Manager Lin Qiubo passers-by outside says: "Network brand and off-line brand and sales channels are the same, but there is no essential difference in shaping the brand, so most online brand in the brand planning, they may still choose to declare, well-known trademarks and famous trademarks, and finally the national well-known trademark,

 a traditional path to gain consumer acceptance. ”Online retail brands into the ascent phaseIt is understood that at present, online retail, I brands showing a trend of rapid development, emerged in casual shoes, paper crane Rams apparel, genan Shi-min in the men 's, women's qingwantian, hongtai, a number of network brand with annual sales of tens of millions of dollars. Network brand integration line manufacturers for OEM, they concentrate on product development, marketing, promotion, distribution and customer service, an electronic commerce business model innovation in the context of attempts.However, after having risen network licensing period, network brand facing problems is how can a brand extend and upgrade, following the traditional corporate brand development, brand "reengineering" is inevitable, which is nearly two years many Internet