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management, sustainable brand, continued cooperation and major sports events

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management, sustainable brand, continued cooperation and major sports events


brands actively declare why well-known trademarks and famous trademarks.In fact, in the creation of a national model city of ten measures to further accelerate the development of e-commerce, foster online retail brand is also used as an important element. The measure States that will focus on cultivating a number of brand identity clear, fast-growing online retail brand. In addition to annual sales of standard network brand, financial awards, will also increase credit support for the network brand, on the availability of province and well-known trademarks of Internet brands, collateral-free loans.HC shoe-v, small waists in Guangzhou for 5 years and 200 million on advertising about the subject, set off a buzz in the industry. Coincidentally, at the opening of the 19th Asian Games in Incheon, lens focus light the flame slowly in Korea celebrities Lee young-love, Lee dress up "361 °" words into the scene, nike blazer cheap sale   appeared in front of hundreds of millions of viewers. This is domestic sportswear brands 361 ° first appeared as a senior partner

in China other than on major sporting events, 361 ° smashed more than 100 million Yuan.Hit gold sponsor international sporting events is cumulative for brand brand reputation in the international market, and take this stepping stone to explore the international market. nike stefan janoski mid    But one is left to ponder the question: after the huge sums of money invested, this how the count inputs and benefits outputs?Sponsorship in its belly shot back out, don't look at the short term and in the long runAs a senior partner, 361 ° reap the benefits: design, research and development for the event and providing staff, technical officials and volunteers, and Torchbearer uniforms, in addition, 361 ° and the integration of the Chinese national swimming team, the Chinese national cycling team suits, suits and Chinese Macao team appearances.But these interests with billions of dollars

of investment are matched? will, in these days of media communication, 361 ° brand communication center, Zhao feng, Frank, sporting brand sponsorship of major international sporting events, and output in the short term will be a difficult balancing act, is a lot like Coca-Cola Olympic partners, its continued investment needs to pay a very high price. "But if you are determined to become an orderly management, sustainable brand, continued cooperation and major sports events, it can really enhance the overall competitiveness of the brand in the long run. "Zhao pointed out.In this connection, 361 ° 4 years ago sponsored has tasted the sweetness of the Guangzhou Asian Games. Zhao said that after the Asian Games third-party research data show that prior to the Asian Games in Guangzhou, 361 ° brand awareness is 7 out of 10 people know 361 °, sponsored the Asian Games later, however, promote brand awareness to a 9.3 out of 10 people know about.Which has directly touched the 361 ° decided, after the Asian Games in Guangzhou, once again the

 

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